“We believe we’re only at the beginning of digital transformation for sales and marketing, and there’s still a significant opportunity for enterprises to tap into all the first-party data that digital engagement provides,” says Callan Young, CMO of ON24, in a statement. Providing real-time prospect intelligence and accelerating lead hand-off to sales.
Optimizing lead scoring, database segmentation and lead nurture and.Generating and capturing prospect digital behavior, business interests and buying intent.Automating and managing webinar and multimedia content publishing.Creating, scaling and delivering personalized webinar and content experiences.Building targeted promotional campaigns.The partnership seeks to assist marketers with:
ON24 will build on its integrated Adobe Marketo by adding support and services to implement Adobe integrations to help customer adoption and success. ON24, a digital engagement platform, partnered with LeapPoint, a digital advisory firm, to help enterprises successfully develop and execute a digital-first go-to-market (GTM) strategy powered by ON24 and Adobe Experience Cloud technologies.
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